marketing bots Archives - BotCore

7 Ways Marketing Bots Can Drive Lead Generation

Abhishek Shanbhag — Wed, 22 Dec 2021 06:40:00 +0000

7 Ways Marketing Bots Can Drive Lead Generation

Research by Outgrow shows that 3 in 5 millennials have used chatbots at least once in their lives. Additionally, Gartner states that by 2023, 30% of customer service organizations will deliver proactive customer services using AI-enabled process orchestration and continuous intelligence. Moreover, by 2025, customer service organizations will elevate operational efficiency by 25% by embedding AI in their multichannel customer engagement platforms.

The past year has transformed customer dynamics and redefined what customers consider “easy” and “seamless” customer experience (CX). With customers worldwide shifting to online brands, AI has emerged as the top spending priority for businesses to meet the need for instant and personalized customer interactions.

Indeed, chatbots have helped brands meet customers at their preferred touchpoints, build lasting relationships, and support what most organizations call the “new-age” customer experience.

Organizations can use conversational AI chatbots to build a foolproof CX strategy, including generating qualified leads for the brand. In fact, 36% of companies are already using AI chatbots to generate more leads.

Marketing bots, particularly those expressly designed for lead generation (lead bots), collect information from prospects and automatically qualify valuable leads from a myriad of incoming web traffic. This allows the sales team to focus on only those prospects that could potentially generate business for the company in the future.

Marketing bots can provide on-demand access to information, unrivaled 24X7 support, and user-friendly UX whenever a prospect lands on the brand’s website. By answering preliminary questions regarding the product and collecting prospect information, such bots can keep people longer on the landing page and help sift out leads qualified to move down the sales funnel.

This blog explores the seven ways marketing bots can drive lead generation for your company.

Let’s begin with a real-life example.

If a prospect goes onto HubSpot’s Facebook page, a Messenger chatbot automatically pops up to help the user get started. The moment the website visitor clicks on “Get Started,” an automated greeting message along with a list of probable actions, such as “Subscribe to our weekly newsletter.” or “Check out our new tools for free,” is displayed on the screen. This method of getting subscribers and leads is easier than asking leads to sign up manually. Moreover, the bot can map the Facebook Messenger leads to email, and kickstart an email campaign.

Just like HubSpot, all organizations can leverage marketing bots to get inbound leads in a streamlined and scalable manner.

So, here are the top 7 ways marketing bots are helping organizations drive lead generation –

1. Form a better understanding of the target audience

For any organization, understanding the target audience is the foundation for converting leads. When a prospect visits the website, the bot sends a welcome message like “Want to know about Product X? Just say HELLO to get started.”

A playful welcome message with a human-like touch marks the beginning of a potentially fruitful conversation with the prospect.

The bot moves on to ask a few qualifying questions to understand the prospect’s intent and recommend suitable products and services.

The bot can comprehend likes and dislikes through an initial conversation with the prospect, answer questions, and provide valuable information (instructions, tips, and helpful videos).

Moreover, AI chatbots can do away with the traditional, tedious, and often time-consuming practice of lead generation via form fill-ups. They can streamline information collection and create a frictionless and more exciting process of asking qualifying questions by providing multiple options.

Based on the response and automatic buyer persona creation, the bots can qualify leads and direct them to the right team of experts for further nurturing.

2. Segment customers for targeted nurturing

Segmentation involves profiling the audience based on factors like geography, company size, revenue, business needs, etc., to help deliver more meaningful engagement.

Organizations can design AI chatbots to segment the audience based on data collected, deliver relevant marketing messaging to nurture leads suitably, and increase the probability of conversion.

3. Automatic pre-qualification of leads at scale

Customer-facing chatbots can create exceptional conversational experiences for customers and automatically qualify potential leads at scale.

A conversational AI bot can qualify leads by asking a pre-defined set of industry-specific questions even when sales agents are busy or unavailable. Consequently, such bots can direct qualified leads to the sales team for more focused nurturing.

4. Integration of live chat widget with a marketing bot

Brand websites usually deploy a live chat widget to help streamline communication, provide real-time responses, and aid lead generation, even when the human agent is unavailable.

Such chat widgets may include onboarding (or welcome) chat widgets, support chat widgets, feedback chat widgets, or a general chat widget.

A live chat widget integrated with a lead bot can drive lead generation for brands. All the prospective lead has to do is provide details like name, contact details, and query, and the bot can collect this information so that an agent can address the concern as soon as business-as-usual resumes.

5. Schedule appointments round-the-clock with marketing bots

Often, B2B firms see a lot of incoming requests for scheduling demos and one-on-one consultations.

Conversational AI chatbots can guide qualified leads to book product demos and sales meetings. They can collect relevant information, propose slots for appointments, and send booking confirmations to the meeting participants.

With marketing bots, organizations needn’t worry about booking hassles or hiring employees to manage appointments.

6. Get qualified leads from across the world with multilingual customer-facing bots.

In today’s highly digitized business landscape, most organizations have a customer base that spans different geographies. Prospects are often more comfortable engaging with brands that speak their native tongue and understand cultural nuances.

Implementing a multilingual customer-facing bot helps companies span geographies and engage with incoming leads from various locations, improving engagement and conversion in the process.

Moreover, a multilingual bot gives customers an edge over competitors and increases the possibility of converting leads from across the globe.

7. Recapture interest with triggered messaging

Sometimes customers may not be sufficiently engaged, have difficulties navigating the brand’s website, or have questions about the product.

At other times, the customer may try to leave the website, and hence brands may wish to reel them back in.

Here, timing and personalization are crucial in re-engaging the customer. A marketing bot can send out trigger messages in the form of pop-up windows, such as “50% discount just for you” or “Sign up to learn about upcoming sales.”

When the user has already left the website, the bot may send an email that reads, “Pssst….we see you left something in your cart. Come back to avail a 20% discount.”

Benefits of Using Marketing Bots to Drive Lead Generation

24×7 customer service representative
Enhance B2B customer experience
Generate valuable leads at scale
Reduce the cost of generating leads
Increase ROI

How can Acuvate help?

At Acuvate, we help clients deploy AI-enabled marketing bots and drive lead generation with our enterprise bot-building platform called BotCore.

With minimalistic coding requirements and a graphical design interface, BotCore allows enterprises to build and implement customer-facing chatbots within weeks. As a Microsoft Gold Partner, we leverage the best of Microsoft’s AI, ML, and NLP technologies to build bots that deliver exceptional customer interactions.

Moreover, our bots are multilingual and can cater to a global audience with support for languages such as French, German, Italian, English, etc. Additionally, we support various platforms, including email, web, mobile app, and social media applications like WhatsApp and Facebook Messenger.

We also use Microsoft’s low-code bot-building solution, Power Virtual Agents (PVA), to help clients quickly build intelligent, conversational AI chatbots with little or no coding knowledge.

To know more about BotCore and Power Virtual Agents, please feel free to schedule a personalized consultation with our experts.

The post 7 Ways Marketing Bots Can Drive Lead Generation appeared first on BotCore.

A Comprehensive Guide To Understanding Chatbots

Rakesh Reddy — Sat, 25 Jul 2020 10:53:51 +0000

A Comprehensive Guide To Understanding Chatbots

What is a chatbot
The past and the present of chatbots
What are chatbots capable of doing?
Important chatbot features you should be aware of
Use cases and benefits
Functions
Industries
Key implementation considerations
The future of chatbots

Chapter 1: What Is A Chatbot

A chatbot is a computer program which can converse via textual or auditory methods. Often regarded as the “darling of the media”, chatbots (or bots) are currently one of the most popular AI technologies. There are also rule-based bots which don’t have AI incorporated in them. However, their relevance is fast decreasing in today’s disruptive world.

Chatbots are the “apps” of voice and messaging platforms that define how users and customers converse with your digital business services and data

Usually built with a Chatbot Platform or Frameworks, bots are deployed on messaging apps or virtual assistants to converse with end-users.

The advancements in Artificial Intelligence and its related components like Machine Learning and Natural Language Processing (NLP) led to the creation of highly intelligent bots with smarter responses in a natural language tone.

Chapter 2: The Past And The Present Of Chatbots

The History Of Bots: Where And How It All Began

In order to understand chatbots, we first need to delve into Artificial Intelligence and how it gave rise to the intelligent Chatbots of today. It all began with Alan Turing asking a simple question in an article titled ‘Computer Machinery and Intelligence’ in 1950. In this article, Turing theorized on whether or not computer systems could think. He also outlined the Turing Test, a method to measure whether one was speaking to a human or to a computer programme. We can note this as being one of the first theories on the capability of AI technology.

Years later in 1965, Joseph Weizenbaum created ELIZA at MIT’s AI laboratory. ELIZA was capable of simulating human conversation by matching user prompts with scripted responses. This innovation paved the way for PARRY, an AI chatbot developed in 1972 by Kenneth Colby. PARRY could simulate the thinking patterns of a person. When psychiatrists were made to interact with PARRY, only 48 percent were able to identify the difference between PARRY and a real person. Ever since then we have seen many variations of AI-powered chatbots which have only gotten more and more sophisticated over time.

The Present Scenario

With the advancements in AI, bots have become more intelligent are able to conduct meaningful and personalized conversations. Now, bots could adapt and learn based on the interactions they had with people. They could now process tons of data, rapidly retrieve information, process information, and give the right output/answer in no time. There are two primary entities of AI that power a chatbot – Machine Learning and Natural Language Processing.

Machine learning is an application of AI, and a scientific study of algorithms and statistical models that provides computer systems the ability to learn and perform a specific task without explicitly trained to do so. With machine learning, systems rely on patterns and inference to learn automatically. With the help of machine learning, chatbots can use historic interactions and the built-in instructions during training, to continuously learn and better themselves.

Natural Language Processing (NLP) is a component of AI, and is the ability of a computer program to understand human or natural language, as it is spoken/written. NLP helps a bot understand the semantics of the language being used and logically respond using natural language, consistent with the user’s query.

Organizations today are using chatbots for a variety of use cases and the usage varies from industry to industry and function to function. And the benefits chatbots offer are plenty including enhancing customer experience, improving employee productivity, automating mundane tasks, reducing costs and simplifying business workflows.

Enterprises are now leveraging chatbot builder platforms to effectively build, deploy, manage and train AI chatbots.

Learn More: Chatbots: The Past, Present, And Future

Chapter 3: What Are Chatbots Capable Of Doing?

Unlike a typical application’s or website’s traditional Graphic User Interface (GUI), the Conversational User Interface (CUI) of a chatbot simplifies business workflows, tasks and much more. Before understanding how chatbots drive value, it’s imperative to understand what chatbots can do.

1. Fetching Information

Chatbots provide users with an easy way to access data or generate reports and facilitate better decision making for both your customers and employees.

Decision makers can easily obtain granular business insights and key metrics right within the actively used messaging app. This eliminates the need for them to log into applications or scan through multiple dashboards or filter data to access the information they require. Instead, relevant information is made available to them right at their fingertips, saving time and greatly increasing efficiency.
Enabling users with chatbots allows them to easily request for information they require through voice commands and basic keystrokes.
Chatbots can easily answer questions via text or any multimedia format, including but not limited to images, graphs, pie charts and so on.

Examples:

Employee to a business intelligence chatbot: “What is the marketing ROI for 2016 and 2017?”
Customer to a banking chatbot: “Send my account mini statement”

2. Send Personalized Alerts

Just like a mobile app, chatbots have the capability to deliver personalized notifications and alerts to customers and employees directly from your enterprise systems. This serves to ensure that your business users are kept updated about various changes and news in the organization. and also engage to get more details by asking questions in natural language.

Here are a few examples of how notifications and alerts can help across a variety of organizations and departments:

An intranet chatbot can send notifications to relevant employees when there is a new document added to the intranet knowledge base.
A sales chatbot can keep users notified about changes in important metrics, including but not limited to MSL, leads, OTIF, payment terms and so on. These alerts can also be customized based on the location of the sales personnel and the specific customer they are about to meet, so they have access to the most relevant information required to make a sale. Chatbots can notify users about a dip in revenue from specific regions or brands etc. As a result, the sales personnel will be able to immediately dive into why it’s happening and take appropriate measures to fix.
A banking chatbot can send alerts to customers reminding them to make payments or to advise them that they have exceeded the credit limit, so they do not attract unforeseen fees.
An e-commerce chatbot can send alerts on incomplete orders. If a customer has items that have been left in the cart, he is reminded to complete the transaction to secure the items he wanted to purchase.
Chatbots can alert users about upcoming ERP downtimes.

3. Perform Tasks

There are a variety of repetitive tasks that have to be performed across organizations for a variety of reasons. These routine tasks can be time-consuming and hamper productivity. A chatbot can easily be introduced to address these tasks and complete them without glitches.

These tasks can involve collecting, modifying, posting information in systems or making form-based data entries that employees and customers need to perform repetitively.

Chatbots also eliminate the need to switch across multiple applications, go through various mundane procedures or depend on personnel to get tasks done. Users can get all their simple, yet repetitive tasks are done, simply by “conversing” with the chatbot via their actively used organization wide messaging app.

Examples:

Employee to a helpdesk chatbot: “There is an issue with my laptop. Generate an IT helpdesk ticket”
Customer to a banking chatbot: “I want to make my credit-card payment”

4. Answering Questions

Most websites are equipped with chatbots that proactively ask visitors questions that enable them to provide a personalized experience and help the user reach exactly the information or page they are looking for.

This same functionality also applies within businesses – from the most simple FAQs to more complex questions, chatbots can be designed to address a wide range of queries from employees across the organization.

Machine Learning (ML) and Natural Language Processing (NLP) enable bots to understand the query and the intent and therefore, provide highly accurate answers.

Well-designed chatbots can also quickly adapt to the office jargon, offering users the most relevant and informed answers to their queries.

Examples:

Employee to IT helpdesk bot: “How do I reset my password?”
Customer: “Can you tell me more about that product?”

Chapter 4: Popular Chatbot Features You Should Be Aware Of

A) Knowledge Base

The knowledge base of the bot is central to its functioning. It supports the following functions:

Creating Guided Conversations: Bot interactions ought to be streamlined so that the outcomes are pre-defined.
Handling Q&A Scenarios: Equips bots to answer all possible queries.
Entity Fulfilment & Actions: This enables a bot to give relevant responses to capture all required entities to perform an action.

b) Broadcasting

When we say there can’t be a bot platform without broadcasting, we mean it. Through broadcasting, the admin of a chatbot can easily send a notification to all the users regarding any important event. This feature of a chatbot platform has gained significance during noteworthy events such as the People’s Choice Awards, World Surf League etc., in which users were kept informed and updated about future events.

c) Effective conversation system

Based on the particular need and situation, the bot should have the ability to initiate a tailored conversation with the user.

An efficient bot would have features such as

Trigger service – Service that an integrating application can use to send a trigger
Message queuing – Trigger messages are queued for large scale message volume
User & channel data store – Triggers can be sent to users on one or more channels that they are connected to with the bot.
Human hand off: The bot should transfer the conversation to a human when the conversation becomes too complex for the bot to handle or upon users’ request.

d) Vocabulary

If the bot gives a standard response with limited phrases, the user may be discouraged from continuing the conversation. An efficient chatbot should have a high range of variable vocabulary and understand familiar user phrases. Chatbots should also be ingested with business/domain specific vocabulary for seamless adoption

e) Sentiment Analysis

Sentiment analysis empowers chatbots with the ability to understand the emotions and mood of the user by analyzing their text or voice input. This helps chatbots to drive the conversation wisely and deliver appropriate responses.

f) Administration

Bots need to be monitored and regulated. They need to be equipped with:

Training Module: For learning and understanding new concepts.
Maintenance Mode: The results of new learning and actions can be tested here.
Logs: This module helps record bot errors.

Learn More: Take Your Chatbots To The Next Level With New Capabilities

Chapter 5: Use Cases And Benefits

Functions

1. Human Resources

Chatbots can be used at different stages of an employee’s life cycle – right from recruitment and onboarding to engaging the employee and fostering retention, in order to optimize the whole process.

- Recruitment

Given the large volume of applications that Human Resources teams tend to receive, keeping all candidates updated in a timely manner is a burdensome task. In all practicality, most HR personnel barely have the time and bandwidth to update rejected applicants especially when they are occupied with sourcing the right ones. Due to this, a majority of the candidates never hear back from their prospective recruiters, lowering the quality of the applicant’s experience.

This creates an opportunity for chatbots to manage and accomplish such repetitive, and time-heavy tasks.

Use Cases

Recruitment chatbots can perform the following functions in the recruitment process:

Parsing the resumes uploaded onto the recruitment portals
Filtering applicants for the screening process by making significant inquiries
Delivering updates about the status of an application
Responding to FAQs, thereby saving the recruiter’s time and efforts for other tasks
Additionally, a chatbot can also conduct and record feedback surveys from the candidate about their recruitment process and gain insights on any areas of improvement.

While these are some of the more specific tasks a chatbot can perform with regards to the recruitment processes, use of recruitment chatbots can also lead to several benefits for the company. The most crucial one being significantly lower costs and time involved in hiring, since a large part of the process will be automated and will lead to higher productivity and efficiency.

Benefits

Deploying AI-powered chatbots can help in reducing the workload of recruiters. Given the complex current hiring scenarios where simultaneous engagement with several candidates is required, automated chatbots ensure seamless candidate experience. With the help of chatbots, you can:

Reduce cost-per-hire
Increase recruitment team productivity
Eliminate paperwork
Enhance candidate experience
Reduce recruitment time by qualifying and disqualifying candidates swiftly at scale
Automate the manual and administrative recruitment work
Keep candidates engaged throughout the process
Reduce missed opportunities
Improve employer brand

In a recent survey by Allegis it was noted that:
58% of candidates were comfortable interacting with AI and recruitment chatbots in the early stages of the application process.
About 66% of candidates were comfortable with AI and chatbots taking care of interview scheduling and peripheral activity.

- Onboarding

Since on-boarding involves performing several smaller activities in a shorter span, automating the same using chatbots can help streamline the whole process. Some of the crucial chatbot use cases during onboarding can be –

Helping HR personnel during initial tasks such as collecting and recording KYC, tax forms, signed legal documents etc. Chatbots can effectively streamline and speed this process by tracking the same for employees and reminding them to submit the required documents on time.
Hand holding new hires through company policies. A large part of initial orientation involves sharing standard operating procedures and company policies, chatbots can severely reduce the HR workload by handling the process and queries online
Apart from orientation, AI powered chatbots can also help relay all relevant information to do with the organization and internal teams. This can reduce dependency on the HR team for sharing troves of information with regards to their teams, roles, key contacts, general organizational landscape, etc.

- Learning and Development

Employee training and development is a key process in the HR lifecycle. It involves providing the employees with specific knowledge and skills to boost their productivity and efficiency.

Chatbots can be used to conduct tests and quizzes to track progress of employees.

Employees often run through the long-cycle of time consuming training sessions and coaching mechanisms. A chatbot that is made available 24×7 allows employees to get trained in an agile mode and round the clock, adding flexibility to their work life. Employees can consume these conversational training modules, in the form of mini-questionnaires and tests.

Training bots also take care of administrative aspects like sending reminders and fixing coach appointments.

By use of chatbots, employees can also track their learning and development goals and remain on par with the company’s goals and objectives.

- Retention and Engagement

Effective employee engagement is perhaps the most dynamic application for a HR bot. By providing a seamless employee digital experience, companies can increase employee retention.

Chatbots offer a solution by providing self-service options to employees. Chatbots enable employees to ask natural language questions such as, “How many holiday days have I got left?”, “What are the company policies on applying for time off?” and other FAQs to the chatbot. This helps them get all the information they need right at their fingertips, without having to wait for the HR team to get back on their queries.

Chatbots act as the first line of HR support for your employees and thereby increase your team productivity. This also reduces your cost-per-contact significantly since the bot takes care of all the repetitive, basic and simple issues.

- Off-boarding / Exit Management

When an employee quits a firm or submits his resignation, there are several HR related formalities that follow.

They are first required to confirm the last date of their employment based on their notice period, account for the leaves used that year, get settlements on their pending invoices, get approvals on their pending receipts, etc.
Finally on the last working day, the formalities to do with the handover are supposed to be completed, like surrendering of company devices & ID cards, settlement of pending accounts, submission of relevant forms & applications and any information that needs to be relayed to important associates, clients or colleagues.
There is also the exit interview that takes place, to get feedback from the employees about their experience at the firm. Given the several significant and meticulous tasks involved, the whole process could take days or weeks to finish.

Since these tasks are part of a time and effort consuming yet pre-fixed, routine process, these can easily be taken up by an AI-powered HR bot. An HR bot can streamline the process by creating forms, all collated in one place, additionally, the process flow can be created such that the subsequent step becomes active only when the step before it is completed. This can help put an end to incomplete documentation and human error.

Apart from the formalities, a bot can offer easy query resolution to do with any key aspect such as leave balance, taxes, benefits, duration of notice period, etc. As for the last step – the exit interview, having an HR bot conduct the same can ensure an honest and unbiased outcome.

Not only will the employees be more candid and honest with a virtual chatbot, but the interview responses can be collated and help analyse retention and other HR challenges in the organisation. Therefore, an HR bot can easily undertake the step-by-step process with minimal supervision and help render off-boarding as an effective and smooth-running process.

Learn More: How Chatbots Are Revolutionizing The HR Department

2. IT Helpdesk

Apart from just HR functions, chatbots are capable of resolving first-level IT issues as well. Just like the HR department, the IT helpdesk is often inundated with routine questions. AI chatbots act as the first line of help desk agents by answering all the basic FAQs. As soon as a request is raised, IT chatbots help the user do basic troubleshooting and in most cases fix the issue and thereby reduce the employee downtime.

If the issue isn’t resolved or the user isn’t satisfied with the outcome, bots provide the option to connect with a support agent – thereby leaving the more complex queries to human agents. Employees can stay updated on the progress of their tickets by asking the chatbots natural language questions.

This leads to faster resolution times, improved incident management, improved security, better handling of outages and ensuring that employees are kept informed with steady and timely alerts.

If the issue remains unresolved or the user is not completely satisfied with the outcome, bots offer the option to connect with a support agent – thereby leaving the more complex queries to human associates.

Employees can then stay updated on the progress of their tickets by inquiring with chatbots using natural language questions. This leads to faster resolution times, streamlined incident management, better security, improved handling of issues and ensuring that employees are kept informed with steady and timely outage alerts.

Use Cases

Check the status of tickets
Answer common troubleshooting questions like VPN or password not working
Ask instructions for common IT issues
Reset passwords for devices and network
Talk to a live agent (human-handoff)
Raise tickets
Fill form fields via conversation
Access the knowledge base
Check on the pending case reports
Look-up case-related information
Receive information on – Incident notifications, New change request notifications, Task notifications, Access request notifications, Asset request notifications and Outage alerts

Benefits

Reduced employee downtime
Provide self-service to employees
24/7 availability
Eliminate calls
Reduce cost per ticket
Answer FAQ
Increase IT staff productivity
Address level 1 issues
Spread awareness about IT policies & initiatives
Modernize incident management
Categorize and route incidents better
Quicker resolutions
Increase employee experience and productivity

Learn More:

3. Sales

Chatbots can integrate with data warehouses and CRM, BI and LOB Systems to perform tasks such as creating new leads, updating lead status, getting visual reports in multimedia formats, updating CRM records etc.

Use Cases

Check the lead status
Ask pinpointed prospect-related queries
Check on the sales KPIs
Get pin-pointed answers of any information available in the CRM or BI systems.
Fill lead details
Send email of the desired dashboard
Set and get alerts about dip or rise in any sales KPI.
Receive notifications about change in lead’s status
Access reports available in the CRM, BI or LOB or DWH systems.
Get links to the desired dashboards

Benefits

Increase CRM adoption
Simplify and automate data entry into CRM systems
Update CRM records quickly
Access customer/prospect intelligence swiftly during calls/meetings
Reduce manual data-entry and administrative tasks for sales reps
Increase sales reps productivity
Enable data-driven decision-making
Increase lead conversion ratio
Stay updated with real-time KPIs and lead intelligence

4. Marketing

Chatbots can gather data about potential customers that equips marketers with essential information to design their products and advertising strategies. They can be integrated with various social media channels and used to reach out to customers of various demographics.

Use Cases

Lead generation
Lead qualification
Book sales meetings
Schedule demos/consultations
Suggest relevant content based on user’s website activity
Capture email addresses and other visitor details in a simplified manner

Benefits

Personalize website experience
Skyrocket visitor to lead conversions
Qualify leads effortlessly and generate only high qualified leads for sales teams
Engage visitors
Gather visitor/lead intelligence
More demos/consultations with potential customers
Eliminate the filling of long forms in landing pages
Grow your email list
Close more deals and accelerate revenue

Learn More: 4 Ways Marketing Teams Can Use Chatbots

5. Intranet/Employee Assistant

Employees can use the company’s intranet chatbot to perform simple actions such as checking on internal company updates, accessing documents, applying for leaves etc.

Use Cases

Proactively take the announcements and news in the intranet to the employee
Get intranet information via natural language questions
Get links to desired intranet documents
Content authors can update content with a chat interface
Get personalized alerts and timely updates
Perform tasks like leave requests, travel settlement requests, IT requests etc.

Benefits

Drive intranet adoption, collaboration & ROI
Personalize the intranet experience. Employees don’t have to swift through unrelated intranet content.
Access intranet resources faster
Reduce intranet redesign investments
Improve employee experience and productivity
Faster intranet content updation

Learn More: Chatbots For SharePoint Intranet

6. Business Intelligence

Chatbots can be integrated with Power BI, SAP Business Objects, Oracle or any other BI tool, as well as CRM and LOB systems or data warehouses, in order to simplify data consumption.

Use Cases

Ask queries about business KPIs and get pin-pointed answers from any information available in the BI system
Ex: What is the top performing product in 2018?
Access reports available in the BI or LOB or DWH systems.
Get links to the desired dashboards
Update records and details
Bot can send email of the desired dashboard
Get visual reports in multimedia formats

Benefits

Simplify the consumption and interaction with data
Drive business intelligence adoption and data-driven decision-making
Get data on fingertips
Ask questions in a natural language tone
Set and Get alerts on any dip in KPIs like low stock, revenue, etc.
Eliminate multiple logins to BI systems and filtering dashboards
Sales and supply chain assistants
Help in Increasing topline and reduce inventory

Learn More: Business Intelligence Bots

Industries

1. Banking & Financial Services

Some of the chatbot use cases for banking begin with personalized banking with an aim to improve customer satisfaction and engagement. Banks have enabled their customers to interact with chatbots to clarify banking queries. They can access and ask for account balance, bank statements, transfer funds, create a deposit, saving and investment advice, and so on.

Use Cases in Customer Service

Checking the account balance, transaction history, credit limit etc.
Help in upsell
Finding the nearest ATM or branch
Inquiring about different offerings and products
Generating a mini statement for the desired time period and the interest rate report
Updating contact information
Connecting to a live agent (human hand-off)
Transferring money from one account to another
Suggest money saving ideas
Generating bill payment alerts and Individualized financial advices
Resetting the card PIN

Business Benefits

Personalize banking services
Personalize marketing strategies and drive sales
24/7 availability and customer service
Get customer feedback and measure customer satisfaction
Self-service transactions
Handle FAQ, basic and simple queries
Improve ESAT and customer loyalty

2. Consumer Goods & Retail

CPG and retail companies are increasingly using chatbots to transform customer experience. Chatbots fix the long product discover journey for a consumer by allowing consumers to access product information and make a purchase on-the-go using mobile devices. They can assist sales personnel by seamlessly integrating with CRM, BI and LOB systems at the background and provide accurate sales data and real-time alerts.

Use Cases in Customer Service

Product exploration and discovery
Product recommendations
Product surveys
Check the shipment status
Add items to cart
Place orders
Book appointments
Connect to customer support agents
Provide product related information, and alerts on a new product launch, and suggestions on discounts or coupons or any other sales offers

Business Benefits

Product exploration and discovery
Product recommendations
Product surveys
Check the shipment status
Add items to cart
Place orders
Book appointments
Connect to customer support agents
Provide product related information, and alerts on a new product launch, and suggestions on discounts or coupons or any other sales offers

3. Insurance

Chatbots in the insurance industry are being used to enhance the customer experience. Top insurance companies including Liberty Mutual Insurance, Lincoln Financial Group and Allstate Business Insurance are using chatbots to handle routine customer questions, address minor insurance related challenges, provide quotes, automate the claim process, and reduce call center costs.

Use Cases in Customer Service

Help in filing a claim
Answer Scheme and plan related questions
Provide recommendations to prevent loss
Provide guidance for choosing the right plan
Send Insurance documents of the customer
Send personalized quotes to users

Business Benefits

GDPR compliant conversations
Simplify complex jargon for customers
Help customers understand the policies or any domain-specific terminology better
Streamline claim filing process
Simplify regular tasks like payments and updating user info
Better marketing through personalized plan recommendations and alerts on new plans
Increase customer agent productivity by answering FAQ

Learn More: Chatbots For Insurance Industry

4. Legal

Legal jargon is a complex language of its own and piles up every day, across multiple document structures. Analyzing these documents and accessing the relevant ones is a time-consuming process for humans. Chatbots reduce the time to analyze with use of artificial intelligence and exponential power to process natural language. With machine learning, chatbots have been trained to be legal advisors for mundane and redundant customer queries.

Use Cases In Customer Service

Helping attorneys with finding information quickly
Understand legal services and offerings of law firm
Queries for better understanding unknown legal jargon
Basic legal queries while staying anonymous
Book appointments with attorneys at the desired time

Business Benefits

Offer a certain amount of free legal advice
Drive leads and appointments
GDPR complaint conversations
Self-service and 24/7 availability
Learn complex legal jargon swiftly and effortlessly

Learn More: Legal Industry Bots

5. Education

Chatbots are changing the face of education right from personalizing education, helping people learn new languages, spaced interval learning, student feedback, professor assessment, essay scoring, acquaint students with school culture and for administrative formalities.

Use Cases in Customer Service

Handling queries related to the university and courses during registration, assessment related questions, tuition fees, time tables, scholarships, grades etc.
Get university policy documents, enrollment certificates, academic information, disability and other personal information
Provide course and administration related information
Access course documents
Handle university registration
Send feedback about professors, courses etc.
Update contact information
Register for courses
Fill applications
Apply for permissions

Business Benefits

Provide a personalized 24/7 self-service student experience
The bot act as a single point of contact for all needs of the student – right from registration to farewell
Reduce administrative costs
Improve the productivity of teachers and administration staff

Learn More: Chatbots for Educational Institutions

Chapter 6: Key Chatbot Implementation Considerations

When implementing chatbots in your organization, here are a few factors to consider to plan your implementation better and achieve maximum business value from your chatbots:

Define your goals – Clearly define the purpose of your chatbot and what actions you would want it to handle. Usually, chatbots are used to provide customer service, improve the brand’s online presence, or used to collect BI or process user queries on the intranet.
Start small: Start small but quickly. Establish many small milestones. This will help you stay ahead of competition and by having many small milestones you will understand the pulse of the users. Thenceforth, you can start making changes and updates to the chatbot. An enterprise chatbot platform will be helpful for this process.
Understand your audience – You must profile the users for whom the chatbot is intended in order to understand their needs, behavior, and expectations. Classifying your audience gives you insight that is essential to keep your chatbot strategy focused. Setup live ops to continuously incorporate behaviour pattern and to make adjustments
Outline the user actions – In order to establish a streamlined design, you must outline the key intents, or user actions, that the chatbots will complete as they move through the conversation funnel.
Pay attention to Security and Privacy – Ensure that chatbots are compliant with GDPR or any other industry-specific or location-specific regulations and policies. Provide information to users based on their authorization levels and adopt authentication measures such as user identity authentication, intent level authorization, channel authorization, end to end encryption, and intent level privacy, to enhance the security and privacy of your chatbot.
Chatbot implementation can become expensive, without proper expertise – Building chatbots without prior experience can make the implementation a mismanaged, disorganized, and costly venture. Choosing from a reputed “off-the-shelf” solution, is a better option.
Set the right expectations – Users must be made aware of the capabilities of a chatbot before they are deployed.
Infuse NLP and Machine Learning – Infusing NLP and Machine Learning into bots makes them relatable to the user, thus enhancing adoption, and providing an enhanced and personalized user experience.
Future-proof your chatbot – Ensure your chatbot can leverage any AI service available today and will scale for future services. This can be achieved by choosing bot platforms with cognitive abstraction that ensures you’re not locked down to any specific AI chatbot vendor or product.
Ensure that there is a human hand-off, when required – There should be a human that can take over the conversation in cases where the chatbot cannot drive a query to its conclusion. The hand-off should be as seamless as possible without reducing user experience.
Help employees overcome their resistance to chatbots – Employees may fear that AI and chatbots pose a threat to their jobs. Hence, you should make them aware that a bot has the capability to relieve them of their repetitive work and make them more productive.
Align the chatbot with your brand identity – A tailor-made bot that matches your brand identity and tone is imperative in enhancing the user experience.

Learn More: 10 Key Chatbot Implementation Considerations You Should Be Aware Of

Chapter 7: The Future Of Chatbots

According to Orbis Research, the Global Chatbot Market is to grow at a CAGR of 34.75% during the period 2019-2024.

As the chatbot technology continues to mature, the future of bots is becoming interesting. Here are a few important trends to watch for:

1. Integrating Chatbots with RPA

As chatbots are increasingly being used to perform a greater range of tasks, they will need back office bots that can quickly find information and complete transactions on behalf of users. Integrating front-office chatbots with legacy systems is achieved with the help of Robotic Process Automation (RPA).

Learn More: RPA Bots: Understanding The Chatbot And RPA Integration

2. Chatbot-to-Human Handover

There can be times when a chatbot needs to hand off the conversation to a human being to handle issues that are complex. The bot should recognize the situations when it needs to hand off and provide the user with a clear, smooth transition.

One of the simplest and an effective method of initiating a handoff from is provide a user-driven menu. The bot can be programmed to provide the user with a menu of predefined options after every message.

When the chatbot senses that the user is trying to reach for a human assistance, it can simply provide the user with an option of chatting with a human agent. The user can then select the option if the chatbot seems incapable of solving the problem.

Another scenario in which handoff becomes imperative is in the case of escalations. The chatbot should effectively inform the user that the interaction is being transferred so as to address their concerns better. It also should always provide users an option to talk to a live agent.

Learn More: Human Handoff In Service Desk Bots

3. Voice Bots

A ComScore study forecasts that by 2020, 50% of all searches will be voice-based.

Although in the current scenario text-based chatbots are ruling the roost, the application of voice technology is gaining momentum. Since most people prefer talking as opposed to typing, it is no wonder that organizations are increasingly implementing voice bots for both customers and employees. At the moment, voice bots are a good fit when it comes to handling simple, linear tasks and queries. However, at the rate at which voice technology is evolving, with applications in smart devices such as speakers, TVs, watches etc., voice bots may very well be what the future looks like for AI chatbots.

Learn More:

4. DataOps With Chatbots

A large amount of data is captured from chatbots. Data analytics employs new approaches like DataOps to leverage data that is captured through chatbots. This data can be analyzed and integrated with the other sources of internal and external data for better marketing and customer service.

In Conclusion

Organizations are significantly utilizing Chatbots to automate their internal business processes, productivity, boost revenue and enhance the customer experience.

Juniper Research forecasts that chatbot conversations will be responsible for cost savings of over $8 billion per annum by 2022.

The conversational interface of chatbots simplify everyday workflows for employees and eliminates the hassle of switching multiple apps. Chatbots act as a single point of contact to get tasks done and access information. The use cases of chatbots are diverse and emerging across functions and industries. Enterprise leaders should have a powerful bot strategy to make the most of this technology.

About BotCore

BotCore is an enterprise-grade bot builder platform using which enterprises can create, build, train, deploy and manage chatbots for their organization. BotCore is fully deployable on both on-premise and cloud environments.

BotCore is an accelerator that enables you to launch customized, AI-powered conversational bots in your organization. With the help of “Cognitive Abstraction”, it can leverage any AI service available today and will scale for future services.

BotCore today powers chatbots at several large enterprises and Fortune 100 companies.

If you are planning to adopt a chatbot in your organization, Acuvate’s bot workshops like the Build-A-Bot program helps you get a subject matter expert opinion to plan your bot journey.

The workshop helps identify specific use cases within your enterprise and evaluate different technologies. Acuvate provides a 1 day bot strategy workshop within your company premises for both business and IT leaders.

The post A Comprehensive Guide To Understanding Chatbots appeared first on BotCore.

Envisioning The Work-Life Of An Employee In A Chatbot-Driven Enterprise

Jagan Jami — Fri, 07 Sep 2018 10:09:00 +0000

Envisioning The Work-Life Of An Employee In A Chatbot-Driven Enterprise

Meet Nathan. He has recently joined ABC Corp. as a Marketing Manager. The new job means a new city and the tension associated with relocation. But one thing that Nathan is thankful for is that the hiring and on-boarding process was seamless and did not require him to visit their office again and again. But how was this achieved? Well, luckily for Nathan, ABC Corp. happens to be one of the forward-thinking organizations that uses chatbots for all their HR, ITSM, and Business Intelligence related tasks.

what is a chatbot?

A chatbot is a computer program or an artificial intelligence which conducts a conversation via auditory or textual methods. Chatbots are often designed to convincingly simulate how a human would behave as a conversational partner and are used for various practical enterprise use cases including customer service, IT helpdesk, HR or information acquisition (Business Intelligence).

ABC Corp uses BotCore’s AI chatbot which enables organizations to build and deploy customized AI chatbots. So, let us see how Nathan’s life at ABC Corp. has been impacted by chatbots.

chatbots – making nathan’s life easier

Nathan has joined as a Marketing Manager. A typical day in the life of someone in this role entails multiple team meetings, client interactions and brainstorming sessions that require them to access records and data insights on the go. Also, since marketing managers almost always have days that are jam-packed, having someone take care of handling internal processes such as applying for leave, giving appraisals, searching for reports and information and keeping them abreast of upcoming meetings etc. would be a boon. Someone like a personal assistant; BUT, not everyone can have an assistant tracking these details. It is just not a feasible option. However, everyone can seek help from a virtual assistant. In order to see how chatbots are helping Nathan handle daily life at ABC Corp., let us look at some scenarios.

Recruitment

When Nathan applied for the position at ABC Corp., he was immediately sent a text message by Allie, ABC’s recruitment bot.

Allie: Hello Nathan. I am Allie from ABC Corp. I am reaching out to you in response to your application for the position of Marketing Manager.

Allie: We see that your skill set matches that which is required for the role. Could I go ahead and set up an interview for you with our GM-Marketing?

Nathan: Thanks, Allie Sure!

Allie: Thank you Nathan. Would the 1st July 2019, 12 PM work for you?

Nathan: Umm…will I be required to come to your HQ location?

Allie: That will not be necessary. I see that you are based in a different city, hence we could have the interview via Skype. Is that okay?

Nathan: That would be perfect. Thank you!

Allie: You are welcome. Please add ABCCorp as a contact on Skype. I have sent you a calendar invite for the interview. Kindly acknowledge the same.

Nathan: Sure.

Allie: Thank you Nathan. Have a great day ahead. And good luck for the interview!

Nathan was extremely pleased with how efficient Allie was in reaching out to him quickly, understanding his location criteria and setting up an interview accordingly. In a recent survey by Allegis it was noted that 58% of candidates were comfortable interacting with AI and recruitment chatbots in the early stages of the application process. In fact, about 66% of candidates were comfortable with AI and chatbots taking care of interview scheduling and peripheral activity.

Essentially, a recruitment chatbot can collect information from candidates such as their resume and contact information, help set up an interview with a human stakeholder based on his/her calendar, collect screening details such as experience and skills and answer the candidate’s basic questions about the job.

Learn more: How Chatbots Can Simplify the Recruitment Process

HR Onboarding

Once Nathan cleared the interview and was offered the job, he was reached out by Allie once again.

Allie: Hello Nathan. This is Allie. Congratulations on the offer, Welcome to ABC Corp!

Nathan: Hi Allie. Thank you very much.

Allie: Before we start the onboarding formalities, do you have any questions I can help you with?

Nathan: As a matter of fact, yes. Could you please send me any company related information I should be well-versed in before getting started?

Allie: Absolutely! Below is a company overview video to get you started with!

Allie: You can also refer this intranet page for more information [Read Now]

Nathan: Great! Thanks Allie. Could you also send across the leave policy and the list of holidays for this year?

Allie: Sure. Here are the leave policy and the holiday calendar. [Check Now]

Now, please note that as part of the onboarding process, you are required to send across copies of the following documents to hr@abccorp.com:

Personal Identification Details – any authority attested identification card would do

Last 3 payslips from your previous employer

Bank account details

Nathan: Sure, I will send them across.

Allie: Okay. Also sending across the NDA. Please sign the same and send it across.

Nathan: Okay.

Allie: Great! Thank you Nathan..

Nathan: I’d like to raise an IT request for requesting a new laptop

Allie: Sure, your request is recorded. An IT agent will get in touch with you soon!

Nathan: That’s great, Thanks Allie!

Learn More: How Chatbots are Revolutionizing The HR Department

IT Helpdesk

Nathan has started his first day at ABC Corp. and has met his team. He has been given access to the company’s marketing dashboard but is unable to sign in. He remembers that ABC Corp. uses an IT helpdesk bot that can be accessed using the internal messaging tool. He decides to seek help.

Nathan: Hi.

IT Bot: Hello Nathan. Welcome to ABC Corp. How can I help you?

Nathan: Well, I am unable to sign in to the marketing dashboard.

IT Bot: Have you been granted access?

Nathan: Yes. I was sent an email earlier that I can now access the dashboard to see project-specific details. But my sign-in credentials do not work.

IT Bot: Sorry about that. Let me check.

Nathan: Sure.

IT Bot: Looks like there was a technical problem with credential generation. I have sent across a password reset link to your email ID. Kindly use it to sign in with the new password.

Nathan: Okay. Thank you.

IT Bot: My pleasure. Is there anything else I may assist you with?

Nathan: No.

IT Bot: Okay! Have a nice day Nathan.

Nathan uses the password reset link to quickly sign-in to the dashboard. He is happy that instead of having to waste time locating and asking the right people for the fix, he was able to reach out to the IT helpdesk bot in no time.

business intelligence

It has now been a couple of weeks since Nathan joined ABC Corp. Today he is scheduled to meet with the head of Alpha Foods, a long-standing customer of the company. One of the issues that Alpha Foods is facing is a steep decline in sales. Nathan has been asked by his manager to focus on the issue in order to come up with a fix. Before he walks into the meeting, Nathan wants to be abreast of the company’s revenue and sales data. He decides to use Mylo, ABC Corp.’s Business Intelligence bot.

Nathan: Hi Mylo.

Mylo: Hello Nathan. How can I help you today?

Nathan: I have a meeting with Alpha Foods. Can I see their annual revenue details for last year?

Mylo: Sure. Alpha Foods’ annual revenue for 2017-2018 is 90 Billion.

Nathan: Okay, can you break that down by region?

Mylo: USA – 32B, Asia Pacific region – 35.7B, Europe – 22.3B.

Nathan: Okay, can I see a graphical representation of their sales in the Asia Pacific region?

Mylo: Yes.

Nathan: Well, that doesn’t look good. What about their sales in Europe and USA?

Mylo: They seem to be doing pretty well there. Sales in Europe have seen an improvement of 6% on average annually. Sales in the USA are on the uprise too – at an average annual rate of 2%.

Nathan: Map sales numbers for Asia Pacific with their trade promotional campaigns from the last 5 years.

Mylo: There are no trade promotions from Alpha in Asia Pacific between the years 2013 – 2018.

Nathan: That explains it. This is enough insight for now. Can you mail these figures to me as well?

Mylo: Sure. The details have been sent to your email.

Nathan has understood that Alpha Foods is facing an issue specifically in the Asia Pacific region as they are facing a hard time attracting customers to their products. Nathan uses the data insights provided by Mylo to suggest a new trade promotional campaign to boost sales for Alpha in the Asia Pacific region.

Learn More: Why Business Intelligence Needs Chatbots to Boost User Adoption & ROI

Intranet/Employee Assistant

Nathan routinely reaches out to Mia, the company’s intranet & employee assistant bot to check on internal company updates and to set up meetings.

Nathan: Hi Mia. Please schedule a meeting with Alex from the Sales team for tomorrow at noon.

Mia: Confirming, meeting tomorrow with Alex Knoxville at 12 PM?

Nathan: Confirm.

Mia: Meeting scheduled. Calendar invite sent to Alex.

Nathan: Any other updates?

Mia: Yes. The leave policy for the year 2019 has been updated. Tap to see the latest policy.

Nathan: Well, send it to my email instead.

Mia: Updated leave policy sent to your email.

Mia has made simple, daily tasks a breeze for Nathan.

Learn More: The Role of Chatbots in the Intranet

explore how chatbots can help

While these are only a few popular work-life scenarios in which chatbots can help Nathan, the fact is that several other ways bots can simplify work for him or any normal employee. The conversational interface of chatbots simplify everyday workflows for employees and eliminates the hassle of switching multiple apps. Chatbots act as a single point of contact to get tasks done and access information. The use cases of chatbots are diverse and emerging across functions and industries. Enterprise leaders should have a powerful bot strategy to make the most of this technology.

If you’re interested in learning more about chatbots and how they help your organization, feel free to get in touch with one of our chatbot consultants. Acuvate leverages its enterprise chatbot builder platform, BotCore to build, deploy, train and manage AI chatbots for large and medium sized enterprises.

FREE EBOOK

exploring the use cases of an enterprise chatbot

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How Chatbots Can Help The Hospitality Industry Transform The Guest Experience

Rakesh Reddy — Mon, 23 Jul 2018 18:53:00 +0000

How Chatbots Can Help The Hospitality Industry Transform The Guest Experience

The hospitality industry is one of those industries in which warmth, personalization and customer satisfaction remain critical components to capture, retain and foster brand loyalty and ensuring bottom-line profitability. In this blog, we’ll discuss how chatbots are proving to be an effective solution for bridging the emotive personalization gap between hospitality businesses and the guest experience.

Chatbots have become a significant technological trend for many important reasons. Before discussing how chatbots can transform the guest experience let’s understand the different benefits of bots from both guest-facing and business-facing perspectives.

KEY GUEST-FACING BENEFITS OF CHATBOTS

Nothing is more frustrating to a guest than having to wait for a response whether it is on the phone, on email or while queuing up to meet a customer services agent in person. Chatbots are available instantaneously, and customers appreciate, first and foremost, the ability to have simple questions answered quickly.
Chatbots are also available 24/7 and accessible anywhere, anytime, on multiple online platforms, which makes access to the business easy and effortless.
Instantaneous access means that problems can be resolved quickly.

KEY BUSINESS-FACING BENEFITS OF CHATBOTS

Chatbots enable you to scale up your operations quickly in a cost-effective manner because of their ability to handle unlimited conversations simultaneously. This also means that chatbots are able to bring in exponentially more business via leads.
Chatbots enable you to tap into a younger or more tech-savvy market that is increasingly mobile and prefers chat conversations to live ones.
Chatbots also drive the benefits of engagement, feedback, insight into consumer behavior trends, as well as mass marketing, on a significantly larger scale.
Chatbots help in understanding the likes and dislikes of guests and tailoring the services accordingly

TRANSFORMING THE GUEST EXPERIENCE WITH CHATBOTS

The hospitality industry covers a large berth of businesses including hotels, restaurants, cafeterias, nightclubs, resorts, travel agencies and tour operators. Chatbots have a number of different applications that can be tailor-made to suit the requirements of each business and its corresponding customer or guest profiles. Consider a few examples of such applications:

1. VIRTUAL ASSISTANCE FOR BOOKING ROOMS/FLIGHTS OR SPECIFIC SERVICES

Traditionally guests have always had to call in or use online platforms to book rooms/flights or packages. Chatbots are available instantaneously which means that guests no longer need to wait for a response. Chatbots are also available 24/7 and can even send multilingual responses, which adds more convenience to the guests. from check-in

A chatbot can also personalize the guest experience by offering options, recommendations, and custom solutions as well as answering any specific questions the guest may have. Here is an example of a live chatbot conversation that simulates this interaction on a basic level:

[Chatbot: I am the XYZ Hotel bot! How may we be of assistance today?

Guest: Hi! I’d like to know what your lowest room rate is?

Chatbot: How many guests will be staying?

Guest: 2

Chatbot: Thank you. Our lowest room category rate starts at $29 per night for a standard double room. Please see a detailed list of our options along with their prices below.]

Chatbots can even handle ad-hoc requests, concierge requirements or more complicated requests such as:

[Guest: I’m running late because of my delayed flight. Can you check me in early?

Chatbot: Sure I can help you with that! At what time are you likely to reach the hotel. Our standard check-in is at 3 PM

Guest: 7.30 PM

Chatbot: okay, done I have checked you in! Please contact the reception desk for your room keys on arrival.]

2. INSIGHT DRIVEN SERVICES

Chatbots are a rich source of data on consumer behaviour, trends, and preferences achieved in many different ways. Feedback and survey options given during a conversation collect data on the guest experience, what they liked and what they didn’t like which is valuable fodder when it comes to improving services or marketing your business’ most attractive features.

Consistent collection of data over the long term can pinpoint trends in the types of questions that customers ask the most. For instance, if “How can I contact the Spa to book a massage?’’ is your most frequently asked question’, it’s time to ensure that the answer to this is more clearly articulated or presented to the consumer in your website or overall communications strategy. Pre-emption and over-delivering on expectations are essential to creating the perfect guest experience. Chatbots also can be used to create attractive schemes or manage the workforce more optimally. Chatbots help in creating a very personalized experience by understanding the likes and dislikes of guests in general and loyal guests in particular.

MARKETING COMMUNICATIONS THAT WOW THE GUEST

Given their potential and reach, chatbots are an effective way to channelize marketing communications that can generate genuine returns. It is important to mention here that spamming offers only serves to turn off customers and may actually stop them from wanting to come back.

On the other hand, specific marketing messages that look like they’ve been customized for the guest are mostly welcome and/or appreciated by guests. Here are some examples:

[Chatbot: We saw your inquiry about the Lakeview Suite from before. We are offering a 25% discount on the room rates if you book between 1st to 15th July. Would you like to know more? ]

[Chatbot: You’ve accumulated enough loyal points for a free nights’ stay at our hugely popular Club Oriental Suite. Book your stay now before your points expire! ]

GOING THE EXTRA MILE

Last but not the least, chatbots can also direct complex requests that are beyond its scope (inquiries, complaints, troubleshooting etc.) to human administrators who can ensure that the guest receives a call or personal attention to have the matter addressed satisfactorily.

FINAL WORDS

Looking at the upward trajectory that chatbots have been experiencing in recent times, there is no doubt that chatbots are here to stay. In an environment where more and more businesses are seeking to outvie each other to capture and retain customer loyalty, the adoption of chatbot technology, especially in the hospitality industry is a fundamental no-brainer.

If you’re looking to implement chatbots for your business, you might be interested in checking out our enterprise chatbot builder platform – BotCore. Deployable both on cloud and on-premise environments, BotCore is used by several Fortune 500 and large enterprises to build custom chatbots for their customers and employees.

If you’d like to learn more about this topic, please feel free to get in touch with one of our experts for a personalized consultation.

FREE EBOOK

a guide to choosing an enterprise bot builder platform

The post How Chatbots Can Help The Hospitality Industry Transform The Guest Experience appeared first on BotCore.

4 Ways Marketing Teams Can Use Chatbots

Rakesh Reddy — Wed, 27 Jun 2018 14:23:42 +0000

4 Ways Marketing Teams Can Use Chatbots

Chatbots and virtual assistants have created a major paradigm shift in how humans interact with technology. The ability to chat through text or talk using voice with applications, services and brands are fueling this wave of innovation.

With the power of artificial intelligence (AI) and natural language processing (NLP), chatbots are solving a multitude of business challenges.

Besides handling customer care queries, AI-powered chatbots are grabbing more attention in the field of marketing by automating low level, mundane and repetitive tasks.

A survey by Business Insider shows that 80% of businesses want chatbots by 2020

With dynamic conversational capabilities, chatbots are becoming an incredibly powerful marketing tool for businesses to improve customer engagement, reduce costs, qualify leads, provide 24/7 support, and improve their internal team efficiencies.

GARTNER PREDICTS THAT 15% OF ALL CUSTOMER SERVICE INTERACTIONS WILL BE COMPLETELY HANDLED BY AI, AN INCREASE OF 400% FROM 2017 BY 2021.

Adopting a marketing chatbot in your organization has immense potential to give you a major competitive advantage as a marketer.

4 WAYS MARKETING CAN USE CHATBOTS

1.INTEGRATION WITH MARTECH APPLICATIONS

The constant need to interface disconnected LOB systems through manual means stands as a hurdle for many marketing operations.

Integrating an AI-powered chatbot can help marketing teams quickly switch across different applications like CMS, CRM, LOB, BI and analytics software to get customer insights and use them to make business-related decisions. It provides a gateway to tap into customer information and provide personalized experiences.

Chatbots can provide immediate, easy and anywhere access to data and act as a virtual assistant in terms of providing technical support, account management, or any marketing related information.

By 2019, 40% of enterprises will be actively using chatbots to facilitate business processes using natural-language interactions – Gartner

These bots extract relevant insights from information systems and send proactive KPI alerts to marketing teams providing them with real-time information and eventually boosting your marketing team’s productivity.

2. ENHANCE CUSTOMER SERVICE

Customer service and marketing have a harmonious relationship. Marketing is strained due to various pressures and there is a constant need to do everything possible to enhance their customer service capabilities.

Chatbots not only can help your team address repetitive tasks but also have the ability to handle a seemingly unlimited number of customer service requests simultaneously.

Juniper research forecasts that chatbots will be responsible for cost savings of over $8 billion per annum by 2022, up from $20 million this year

Chatbots act as the first line of agents and provide the right information to the user as soon as he/she asks a question. It provides real-time responses without incurring additional costs and can automate repetitive tasks. This helps increase employee productivity and result in a substantial reduction in operational costs.

If the marketing bot is unable to answer specific complex questions, a customer can always connect with human agents to get their issues addressed.

Expecting your support team to have the ability to answer each and every question on your social media profiles can be terribly time-consuming and expensive. Instead, leveraging chatbots allows you to keep your social media presence fresh and dynamic.

With a marketing chatbot, you can remain accessible to consumers 24/7, answer their queries and mimic real conversations with the help of natural language understanding.

These bots help reduce the stress on call centres and enable organizations to meet rising customer demand for self-service and stay competitive.

They offer virtual 24/7 assistance to your marketing team, employees and customers and provide the required information even during the non-service work hours.

Learn More: Top chatbot use cases in different industries

3. DRIVE HIGH-QUALITY LEADS

Qualifying leads can be tricky! It is not always easy for the marketing team to decide which leads can be a valuable prospect for your offerings. Qualifying a lead requires marketers to invest a lot of time in order to perform multiple levels of screening, which tends to eat into their productive hours at work. And often, the leads may not even qualified buyers, which further diminishes overall efficiency.

In such scenarios, leveraging chatbots can save time by asking qualifier questions to your customers and drawing important conclusions. They can also engage with customers right when they are on your website, which makes it easy to connect with website visitors and answer their questions in real-time, thereby facilitating closure of more leads and deals. After successfully qualifying a lead as a prospect, the chatbot will send it to your sales team for further steps which helps enhance productivity and enables faster conversion.

4. SEND RELEVANT NOTIFICATIONS

Usually, if there are any updates regarding your organization, products, or services, channels most commonly used to relay this information to customers and employees are emails, text messages and so on.

However, sending notifications this way may annoy your customer and may even depict a one-sided perspective which may eventually cause them to lose interest in your products.

As customer expectations and behaviours are seeing a massive shift, it has become more critical than ever for the marketing team to be sensitive and adapt to rapid changes.

Whether it is using chatbots to trigger regular updates to customers and employees or capturing and analyzing data to send personalized notifications to customers based on their usage patterns, chatbots are set to transform the way marketing teams operate.

CONCLUSION

Incorporating a chatbot into your marketing strategy can boost customer engagement, qualify leads, streamline your marketing efforts, reach new consumers and increase ROI.

While the thought of creating an AI-powered chatbot may seem challenging, using powerful chatbot building platforms can make this immensely easy and quick time to market.

Are you planning to get your own marketing chatbot for your business? If so, check out BotCore – An enterprise-ready chatbot builder platform that helps you to build your own bot that boost your marketing team’s productivity and enhance customer experience!

Learn More: Basic Resources Required to Build an Enterprise Chatbot

If you’d like to learn more about this topic, please feel free to get in touch with one of our experts for a personalized consultation.

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7 Chatbot Myths You Need To Stop Believing

Rakesh Reddy — Fri, 01 Jun 2018 17:10:00 +0000

7 Chatbot Myths You Need To Stop Believing

By 2020, at least 80% of businesses are expected to have some form of chatbot automation implemented
– Business Insider

In the last few years, there has been much hype around chatbots and Artificial Intelligence (AI) in digital transformation. These technologies with their conversational capabilities can transform the business workflow process and increase customer loyalty.

Several leading organizations have already adopted chatbots to improve their customer satisfaction and increase employee productivity.

Despite the uses and benefits that chatbots will be able to provide, many organizations are still hesitant in trusting chatbots entirely. The misconceptions and myths about chatbots are restricting them from implementing one and having a healthy ROI on it.

Here are a few popular myths or misconceptions about chatbots.

chatbot myths you need to stop believing

myth 1: chatbots will replace humans

Chatbots will replace humans and take away our jobs! This is the biggest fear probably rising across the organizations. A sense of insecurity sprouts out of such fears. So, organizations tend to not take advantage of the new technology.

However, chatbots play a complementary role and automate a few mundane jobs to provide more quality time for productive work. This can have an impact on overall productivity on both individual and organization level.

AI WILL ELIMINATE 1.8 MILLION JOBS, IT WILL ALSO CREATE 2.3 MILLION JOBS BY 2020!
– GARTNER STUDY

As a matter of fact, chatbots may never replace humans. They would rather help in reducing workload and free human employees. They’d help to do repeated, routine tasks like answering FAQs, receiving requests, generating leads, etc.

According to a PwC report, AI will reduce repetitive tasks such as paperwork (82%), scheduling (79%) and timesheets (78%).

Owing to this, employees will get more opportunities to focus on strategic, productive, innovative and creative tasks.

MYTH 2: CHATBOTS ARE EASY TO BUILD

This is both true and false. Chatbots are easy to build and deploy if you have a robust enterprise chatbot platform, personnel with the needed skills and expertise in the areas of AI, Conversational UX etc.

There are a wide range of challenges for developers to understand the purpose of chatbots, design chatbot conversations, frame rules and convert the information into a conversational flowchart, build development platforms or frameworks and integrate it with business apps and ensure the bots are aligned with the business priorities.

If you’re planning to build chatbots in-house for your organization, just remember that there is a lot of work involved to build them! Deployment of a successful chatbot requires a lot of planning and research in advance.

It would be interesting to note that before chatbot platforms were introduced into the market, building a bot was complicated, time-consuming, and required a specific set of sophisticated skills.

However, organizations having domain expertise and AI skills can deploy complex solutions within a short span of 6-8 weeks.

Learn More: Basic Resources Required to Build an Enterprise Chatbot

MYTH 3: CHATBOTS WILL REPLACE MOBILE APPS

Have tablets made smartphones old-fangled? No. Similarly, bots and mobile apps will also co-exist. For example, take ridesharing company Uber – customers can request a cab through an app as well as its Facebook messenger bot. So, it is not quite accurate to say that chatbots can replace apps.

Chatbots provide an easy way to text and request for information, whereas applications are about downloading and storing information. Moreover, chatbots offer textual conversational experience and apps stand for visual experiences. This clearly shows that chatbots will not replace apps with their distinct features. Rather, it appears like they complement each other.

Furthermore, organizations can leverage both bots and apps for their business growth. Besides, chatbots need messaging apps or channels such as Facebook, Slack, Skype for Business to deliver the conversational experience. Chatbots amplify the mobile app experience by giving it a new dimension of interaction.

MYTH 4: CHATBOTS ARE ONLY FOR BIG ORGANIZATIONS

Although artificial intelligence trend is spreading far and wide, many small and mid-sized organizations assume that AI technology is reserved only for large tech-savvy organisations. Assuming the boom of chatbots is only for large organizations is a major misconception.

Recent reports on chatbot market analysis show that AI technology is inspiring startups to incorporate chatbots to achieve definitive success and the mid-scale enterprise segment is expected to grow at the highest CAGR.

Chatbots and AI can be considered as an enhanced channel to streamline operations in small and mid-sized companies. They can go to the optimal extent of delivering responsiveness and efficiency within the organization.

Another misconception connected with this is that building chatbots could be expensive which is a false assertion. There are many powerful bot builder platforms available at an affordable cost. Using these platforms, you can cost-effectively deploy the desired chatbot persona which possesses the potential to cut down varied business costs.

MYTH 5: CHATBOTS ARE ONLY FOR CUSTOMER SERVICE SECTORS

Most of us consider that the primary function of chatbot is to chat with a customer. This is just fiction! The most common use case for chatbots is answering customer requests but they are not just limited to customer service tasks. There are a lot of different interesting use cases.

Below are a few examples of the most successful chatbot use cases in various sectors.

Enterprise-grade chatbots have the ability to deliver optimum results when mapped with an appropriate use case in any industry. Chatbots are poised to disrupt the way we interact within our organization and with our customers.

MYTH 6: ALL BOTS USE AI

Many are under the misconception that chatbots use AI and only work with it. The fact is that not all chatbots are AI based, most chatbots are rule-based and follow a simple, autonomous process, something along the lines of a decision tree.

Many organizations prefer these type of chatbots to understand the intent and context of the user. With the capabilities of NLP/ML, they can identify context from the requests typed by users and respond back with a relevant answer as bot trained on a large training set. In order to assist this purpose, chatbots need not be AI-based.

At present, there are three types of chatbots:

Script-driven: These rely on pre-defined scripts to answer queries.

Interference-driven: Answer based on NLU, deep learning and cognitive learning to respond like humans.

Data-driven: They recognize patterns based on previous learnings and respond from catalogued responses.

However, developing a perfect AI-based chatbot is not a simple task as it needs high-end developers and large sets of data on real human conversations.

MYTH 7: CHATBOTS DON’T UNDERSTAND THE CONTEXT

There is a popular myth that chatbots don’t understand a user’s intent and might not always provide the desired response to the user. This is somewhat true for traditional chatbots. However, with the advancements in AI technologies like Natural Language Processing and Machine Learning, chatbots are better able to process user intent and adapt to the jargon to give contextual, personalized and relevant responses with a wide range of vocabulary.

CONCLUSION

CHATBOTS ARE WORTH THE INVESTMENT

Organizations irrespective of their size and industry should consider getting ahead of the curve and embrace chatbot technologies now to leverage future opportunities. Chatbots should be a part of your digital transformation strategy, both to help you better serve customers/ employees today and to position you for the future.

Adopting chatbot technology can effectively streamline your business processes, enhance employee engagement, improve customer service, lower the operational costs and deliver a better employee experience.

Learn More: A Buyer’s Guide To Choosing The Best Chatbot Builder Platform

Exposing your team to the potential of intelligent chatbots may just be the most effective way to exploit the potential of your business and your customers. The value of chatbots in an increasingly self-service-oriented landscape is that well-designed bots can go beyond just semantic search and actually execute simple transactions without much of human intervention.

Chatbot trends: What’s Big in Chatbots in 2018 and Beyond

Ready to deploy a chatbot tailored to your business? check out BotCore – An enterprise-ready conversational Bot builder platform which has inbuilt support for a number of conversation channels across text, voice and custom channels.

If you’d like to learn more about this topic, please feel free to get in touch with one of our experts for a personalized consultation.

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