Transforming The Retail Experience with Metaverse and Virtual assistants

Metaverse is the next big thing for retail! Everyone is talking about it. And why not? The global pandemic has brought us closer to the digital world like never before, throwing us into the exciting new world of augmented and virtual reality.

While metaverse is the new buzzword globally, few understand it and its unlimited opportunity to help brands create unique experiences for their customers. So, what is metaverse?

According to Gartner, “Metaverse is a collective virtual open space, created by the convergence of virtually enhanced physical and digital reality. It is physically persistent and provides enhanced immersive experiences.” 

While still in its nascent stages, the concept of metaverse has caught the eye of tech giants, including the likes of Facebook and Microsoft. It’s the next big technology platform, with technology leaders, social networks, online game makers, and most importantly, big fashion brands vying to capture a piece of what experts predict to be an $800 billion market opportunity. 

By 2026, 25% of people will spend at least one hour a day in the Metaverse for shopping, education, social media, work, and entertainment. 

Here’s looking at how popular retail brands are leveraging the metaverse to drive more engaging and immersive experiences for their customers.

Dyson came with its virtual store to allow users to try out its products on a variety of hair types.  After logging into Dyson’s virtual store, customers can use its VR demo to style their hair in the metaverse or look deeply inside the products to understand their technology.

Popular sportswear brand Nike built Nikeland, its own metaverse studio, to turn sport and play into a lifestyle. Nikeland’s surroundings match the buildings and fields inside Nike’s real-life headquarters. 

What’s more, you can dress up your Nikeland digital avatar in classic Nike apparel and staple footwear like the Air Force 1, Nike Blazer, ACG, Nike Tech Pack, and Air Force 1.

Visitors can play games such as dodgeball, the floor is lava, and tag inside the virtual world. Creators can also develop their own mini-games using interactive sports materials.

Since Metaverse is the sum of all virtual worlds, including augmented reality, the internet, and other technologies, it undoubtedly encompasses tons of data generated by artificial intelligence (AI) that needs to be collected, analyzed, and leveraged for accelerated innovation.

In this blog, we’ll talk about online retail, one of the most upcoming and potentially game-changing use cases of AI-enabled virtual assistants in the metaverse of tomorrow.